Not so long ago it was custom practice to share your dinner or left overs with your beloved pet. Dogs and cats thrived on this type of diet boasting exceptional health and longevity.

Dr Gérard Lippert and Bruno Sapy, landmark 5 year study on the life expectancy of domestic dogs showed that:

Dogs fed industrial food lived an average 10.4 years. Dogs fed home-made food lived an average 13.1 years.

The difference is just over 32 months. That is nearly 3 YEARS LONGER!!!

I believe that if you do not have the confidence to eat your own dog food, then one does not have the confidence that it is nutritionally sound or safe.

Health and safety standards for human nutrition is solid and scientific. It is these parameters and guidelines we should be referring to when knowing what is deemed fit for pet consumption.

Only too often does the pet food industry include dubious ingredients that are not nutritional fit and are deemed to be dangerous. We all remember the world-wide recall of many commercial pet foods, after they found traces of melamine, an ingredient showing high protein levels, but certainly not fit for human consumption.

Whilst EVERY pet food manufacturer claims that their pet food is ‘optimal’, their first priority should be the safety of their diet and ingredients.

For years now, consumers have demanded from the industry and governing bodies, that they declare their ingredients in an open and transparent fashion and not hide behind jargon, inconspicuous labelling and “”unknown”” ingredients.

Pet owners have the right to know exactly what goes into to their “”fur babies” meals, the ingredients used, where they were sourced and if they are fit for human consumption.

The concept of a natural, wholesome diet for our pets is no new revelation. Our parents, grandparents and great grandparents, certainly would have fed our pets some delicious and nutritious meals from left overs from the table.

We have only improved the recipe based on scientific studies, and have learnt which ingredients to eliminate from the meals and which ingredients to include, to reach maximum nutritional value. The nutritional values of certain grains, vegetables, herbs and meat are well documented.

There are only two considerations in formulating a natural and nutritious home cooked meal for your companion animals. The first is the ingredients that you use and the second is the method used to cook these ingredients.

I have a general rule: ‘if you are not prepared to eat your dog food, then don’t feed it to them’