We pride ourselves in being well read and learned. Education, and with it knowledge, is so important in our culture.

The enlightened person understands that a natural life style, free of preservatives and chemicals, impacts positively on your our being. The enlightened person applies logic when making purchases and challenges institutions that shamelessly and carelessly rely on marketing jargon to promote their wares, rather than presenting truth and facts.

Yet, when it comes to the treatment of our companion animals, the same enlightened person does not necessarily apply the same and equal principles of enlightenment.

For example, almost every person acknowledges the positive impact that a natural, wholesome and organic diet can have on health, well being and longevity. Yet when it comes to feeding our loving animals, the same attention and time spent on deriving at an informed decision, is found wanting.

The enlightened person also understands the dangers of household products that contain chemicals and poisons and thus, we gravitate towards products that are natural. However, when it comes to bathing our pets and protecting them from fleas and ticks, we unconditionally apply shampoos and repellents that may be harmful.

The skin is the largest eliminatory organ in the body, which is why skin and coat problems are often the first indicators of poor health and care. Yet, almost every pet suffers from some sort of skin condition. This clearly proves that we are doing something wrong.
Even veterinarians are lost when it comes to treating skin allergies. Treating with cortisone or changing to another flavour of food will not solve the problem.

In deriving at the right decision, the responsible pet owner and consumer must use logic, utilize the extensive literature that is available and of course understand the ingredients that are listed on labels and packaging.

Have a listen – enjoy my short video presentation –